In the second have of 2011 there is a definate trend for small business increasing thier online advertising budgets. Wisdek Corp of Toronto, ON reports “Budgets are also growing: our pay per click clients increased their spending with Google on average by 23%. What does it mean? I think it means we’re providing great service, and our customers feel that, we make their advertising dollars work harder for them,” says Eran Hurvitz, director of sales.”
What does this mean for you if you are currently using Pay Per Click advertising?
It means that you will have to have to utilize more resources in your campaigns to keep your current ROI. With stronger bid competition for top keyword spots, your conversion and landing pages will have to be optimize to their fullest potential to maximize revenue. Running daily analytics on bidding price and keyword effectiveness in crucial to gaining top performance of your campaign.
